Viewing entries tagged

Jess & Taylah: Tidal Magazine


Jess & Taylah: Tidal Magazine

ROAR: Jess & Taylah, what your doing with 'Tidal Magazine' is so impressive! Tell us a little bit of background of the two of you and how this great venture came to life!?

Tidal: We went to school together and had been looking for some kind of project we could work on that would support ocean conservation. The very first idea to work together actually came from a conversation we had in the ocean mid-festival, and from that initial brainstorming it grew into Tidal. We knew so many young people who were insanely talented and really stepping up the creative game but just weren't being recognised for it. There is such a movement of creativity and culture happening on the Sunshine Coast, and beyond as well, and we wanted to showcase that and make it accessible to everyone. We've never just settled with what we're doing, we're always looking for ways to further grow Tidal and continue supporting the creative movement within young people. Tidal Presents was another major step for us as these events allow us to showcase creatives in a physical space and give the community something they can be directly involved with. The response from the community has been so motivating, it gives us so much drive to keep going. We've also started adding a few creatives to our team so we're really excited to be able to support their work and see where we can take Tidal with a growing team.

ROAR: The stories you share and events you support of young people doing extraordinary things is so inspiring! What are some highlights so far? 

Tidal: Everyone we meet is a highlight! Something we've always said is that Tidal is a huge assembly of young people making things happen, and every time we collaborate with someone we're building this massive, productive creative army and it's just epic! We really appreciate these relationships we build through Tidal, and it's rarely a one-off interview for us, we always continue supporting those people that support us. A lot of these people we continue to work with on other projects, or they become really good friends which is even cooler. We do have a few pieces that we're particularly stoked about though; we were so excited to feature Ollie Henderson in Tidal 2. Ollie is the boss lady behind House of Riot, as well as an amazing activist, model, artist and feminist. She's someone we've both held in the highest regard for a long time so it was crazy to be able to work with her. Another major highlight has been our recent pop-up art show. It was a collection of so many of our favourite artists, local and further down the coast too. We had people of all ages come on the night and there was just so much stoke and such a strong sense of community. Would happily do that night again weekly.

ROAR: Your events sound epic and we hope we can get to one soon. We can tell a major part of what you do is supporting ocean conservation and awareness for this important concern. Why is this so important to you and what organisations do you support?

Tidal: Aside from the fact that the ocean is the cornerstone of all life on earth, no matter where you live, it's even more strongly aligned with our life here on the coast. It's part of our everyday life; it's where we go to picnic, to drink, to celebrate, to mourn, you hear it when you're lying in bed, there's a constant trail of sand in your car and probably your house as well. It's the blue heartbeat of the planet and we need to look after it. We don't have set organisations as such that we support as we like to be able to work with causes depending on what issues are currently on the table and in a way that is going to make the best use of our skills and network. In saying that we are big supporters of Sea Shepherd, and on a more local scale, Sirens for the Sea and their Protect the Reef movement. It's insane the amount of people that don't know what's happening to the Great Barrier Reef, and that's going on right in our backyard. There's a great article by Sirens founder Malia Rouillon in the second issue, definitely worth checking out.

ROAR: We have never stopped loving printed magazines with great content. Where can we get yours? And where can we check your stories and find out about events?

Tidal: We love print too, and that's a major part of Tidal that will never change. With so much focus on the digital age, we think there is still so much value in having a physical piece of work that can be held and treasured. Currently we have a number of stockists on the Sunshine Coast & Brisbane, and will hopefully be expanding this further soon as well. You can also buy Tidal online via our website and we'll ship it out to you! is our little internet home where you can shop and check out all of our online features and editorials. Instagram is probably your best bet for staying in the loop about events and other rad projects.

ROAR: What are some exciting events coming up?

Tidal: We're launching two Sunny Coast labels next month, which will be super exciting. We've also got a big event down in Sydney in the works which we're ridiculously excited for. It's going to be rad to be able to bring Tidal to a whole new audience and connect with some of the creatives down there, the Northern Beaches have some seriously talented young people. 

ROAR: Sounds rad! A big part of what you do is collaborating and supporting young creatives. How has this changed your perception of our society?

Tidal: There is such a movement towards collaborating that's redefining the way everything is being done and it's so rad to see. Some people expect the creative community to be really competitive and isolating but it's exactly the opposite. On the coast in particular, there is so much support within our community, people are so genuinely stoked to see creatives working hard and doing well. It definitely makes you feel proud to be a part of such an amazing part of the world. Collaborating in itself is just such a brilliant concept, people should work together more often.

Social Media Links: / / @tidalmagazine



Luke McLeod: Got Soul

We have known Luke since he was a teenager and to be able to be a part of his exciting journey has been inspiring! We were so pleased to get the opportunity to talk with Luke about his business 'Got Soul' and share his passionate life and ideas of positive living and choices with you. Read below to learn what it takes to start your own business, why it is so important to be socially responsible, find out about awesome ethical products and more! You can be a part of the 'Got Soul' journey and find out about great ethical and sustainable businesses by clicking here on the Got Soul website and by giving the Got Soul Facebook a like! 

ROAR: What is Got Soul?

Luke: It started out as a question to help myself make better decisions, has it 'Got Soul'? I wanted to become more conscious of what I was spending my money on and be able to understand the broader and deeper sense of the whole product almost instantaneously, not just a key element of it e.g. organic, eco, fair trade etc

I feel that the word Soul captures that, but it can also be quite hard to define, so I've had to try and set some criteria to make it easier to find brands/companies that have 'Got Soul'. I came up with three standards that I feel best determine whether a product has 'Got Soul'.

1. Quality - The highest standards of quality throughout all their business. Including materials sourced, equipment used, branding, people involved, working environment etc 

2. Care - They have a genuine care for the environment, their community and employees with policies and practices to support these views.

3. Cause - They are using their business as a means to solve/improve a social/economic or cultural problem.

ROAR: What encouraged you to step out on your own?

Luke: I don't think there was a particular moment that made me want to start Got Soul. I've always known that I wanted to create something of my own. About 10 years ago I made a life plan of what I wanted to achieve and by when, and one of those was to launch a project that I was passionate about and that 'made a difference' on some level before I was 30.

I'm really big on intuition too. Training yourself to listen to your 'gut instinct'. I'm not saying not to listen to other people's opinions and feedback, I mean at the end of the day what ever feels right deep down. Even if it might be the complete opposite to what everyone around you is saying, go with that, it will serve you right almost all of the time.

ROAR: What is some advice you could offer for young entrepreneurs?

Luke: Number One. Just start. Almost everyone I talk to has an idea that their passionate about but are resistant to make something of it. Why they don't generally boils down to one word - Fear. Fear of failure. Fear of what other people might think of them and their idea. Fear of how much time and effort it will take. 

I think once you accept the fact that what ever you do, it's never going to be perfect and that it's about the journey, not the destination. The thought of starting something doesn't seem as daunting. Then once you have it out there begins the process of continual improvement and refinement.

2. Don't expect to be paid, but do plan to. If you're going to start something purely for the money, more times than not, it won't be a success. You need that passion there for the times when things aren't looking so great, when the cash situation is tight and the doubt creeps in about whether it was the right decision. If you don't have that passion, you'll more than likely pack it in and try something else (even though just another week might offer that breakthrough you were looking for). And don't expect that the money is going to walk in the door either, in regards to how good your idea is. Create a cash forecast and bust your ass to make those goals a reality.

3. Surround yourself with good people. Find those important people that have already done and succeeded in what you are trying to do and just ask them for advice. You'd be amazed at the amount of time people will give you if you are genuine about sourcing out help on how you aim for achieve what you want. Second is to take a look at the people in your inner circle and assess whether they are helping you head in the direction you are wanting to go or are hindering it. This can be a tough one to swallow, but it is extremely important. 

ROAR: Who has inspired and motivated your journey?

Luke: My mum would be number one. She has an unbelievable work ethic and is an eternal optimist. She raised four kids practically by herself, working multiple jobs at the one time to put all of us through a good school. She's now 61 and has more energy and focus than anyone I know. 

Business wise, I know it might sound like a bit of a cliche but Richard Branson is the man! His autobiography is the definition of a brilliant entrepreneur. His recent work with Virgin Unite and the B Team are also extremely inspiring. I'm also a big fan of legends Elon Musk (Pay Pal founder and most recently founder of Tesla Motors), Blake Mycoskie (TOMS) & Tom Szaky (Terracycle).

Lastly, and I know a few of my buddies are going to give me some slack over this, but Kelly Slater. I think he is the greatest sports person in history. I know that is a big call, but there's no one else that has dominated at the highest level of any sport for so long. His competitive spirit is legendary, now aged 42 and hungry as ever to win another world title. Absolutely inspiring!

ROAR: Can you give us a bit of background of your life up to this point?

Luke: Well I'm a country boy at heart, but moved to the coastal town Newcastle when I was 12 after my parents divorced. I wasn't the most astute student, I was more interested in making my own way. So I left school at the end of year 10 and started working anywhere I could find it. I then joined the ARMY Reserves when I was around 20 and went to uni to study business.

After getting my degree I worked for a variety of different corporate consulting/training companies, mainly because I got to learn twice as much as I would working for a direct service/product company (all of the training we were doing for our clients l was also benefiting from haha). These skills I learnt ranged from sales, management, risk analysis, OHS, project management, customer service, lean business practices, public presenting and many more. I've made some amazing friends and mentors from these years and am extremely grateful to all those who helped me get to where I am now.

By then I was then ready for a bit of a break and to start Got Soul, which is now starting to gain some momentum. I have some exciting developments coming up over the next couple of months! I can't talk about them too much right now, but you can join the Soul Circle (Got Soul's network) and follow our social media to keep tabs on what we've got planned.

ROAR: Why do you think it's important for a company to be socially responsible?

Luke: I don't think it's just important, I think it's an absolute must. We factually know that we are now living beyond our means. We use the equivalent of 1.5 planets to provide the resources we consume each year. This means it now takes the Earth one and a half years to regenerate what we use in one year. Now mathematically this is clearly not sustainable and is why I don't understand why more enterprises can't see the obvious reality. If they don't become more sustainable, they (and us) will eventually fail.

Which leads me to my next point, that it makes good business sense to do so too. People want to relate more to what they are spending their money on now. They want to buy things that are aligned with their morals and lifestyle. It's not longer about who's the biggest, the best or most expensive, it's about 'who know's me the best'. 'Who understands me and what's important to me'. This is why I believe in Got Soul so much. I want to lead that movement for those brands and companies that act and think that way. Creating a place that makes it easier for us to choose better.

Luke inspiring his audience at the 'Got Soul' launch night.

Luke inspiring his audience at the 'Got Soul' launch night.

Ethical and sustainable products that Got Soul supports.

Ethical and sustainable products that Got Soul supports.

Ethical and sustainable products that Got Soul supports.

Ethical and sustainable products that Got Soul supports.

The 'Got Soul' man himself laying down a sweet soul carve.

The 'Got Soul' man himself laying down a sweet soul carve.

Ethical and sustainable products that Got Soul supports.

Ethical and sustainable products that Got Soul supports.

Luke often goes on soul inspiring trips researching ethical and sustainable products. This is a pic from Joshua Tree National Park on his latest trip.

Luke often goes on soul inspiring trips researching ethical and sustainable products. This is a pic from Joshua Tree National Park on his latest trip.

Ethical and sustainable products that Got Soul supports.

Ethical and sustainable products that Got Soul supports.

Thank you so much Luke for taking the time to share your passionate ideas and business with us. We hope you are all inspired to get out there and support ethical and sustainable products! View the 'Got Soul' promo clip below.



Patagonia: NYC Opening


Patagonia is one of our favourite brands for outdoor gear and cold water wetsuits. We love this company for their great quality, organic fabrics, recyclable fabrics and their focus on fair trade. Patagonia is very active in looking after the environment and aim to be as sustainable as possible. Their business book 'The Responsible Company' really challenged us in our outlook on being responsible with our actions. Visit Patagonia to view their high quality products and learn more about the company.  


ROAR was lucky enough to be in New York the night Patagonia had their store opening and we decided to do a little write up on the event. With people lined up down the street and around the corner, we decided to skip the wait for a moment and have some famous NY pizza. We couldn't believe how many people were there to support the brand, it was great to see. Once we got back to the store and entered with no line up, it was awesome to see Chris Malloy there who is an ambassador for the brand, film maker and an amazing surfer. There was live music by Real Estate which provided a sweet vibe. They are an indie rock band from New Jersey if you want to check them out. The store looked great, with some fresh new surf influenced stock, such as hand planes, fins and a new range of wetsuits. They also had some sweet boards that looked super fun to ride. We spied a few goodies that are now on the wish list, maybe for christmas. We love this brand and it was a special treat to attend their store opening. Thanks Patagonia for a fun night in the city!




Lauren Hill: SeaKin Founder & Activist

crossstep 2.png

Lauren Hill is one of the most inspiring and stylish people we have been able to talk with. She is an incredible role model for young women and pursuing a passionate and meaningful life. Lauren is a sponsored surfer, who could have chosen the competitive pathway with commercialism, hype and fame. However she chose to align and collaborate with the alternative surf culture as the founder of 'SeaKin' which is focused on improving and maintaining our beautiful environment, promoting and being active with women's rights in and out of the ocean and allowing a platform for surf adventures and positive experiences which encourage positive life choices.

lhill headshot 2013.jpg

ROAR: Where have you lived most of your life and where do you call home now?

Lauren: I lived most of my life on Anastasia Island, a barrier island on Florida’s Atlantic Coast. I now live in the Northern Rivers region of NSW, Australia. 

ROAR: Who inspired you to be a surfer and environmentalist and in what ways did this motivate you to become the person you are today?

Lauren: I’m not sure that there is a definable “who” that inspired me. The relationship between surfing and environmental activism was cyclical for me: I loved the beach so I started surfing. Surfing taught me to love the beach and my surroundings even more deeply, and I realized that I needed to do my best to take care of the places that gift me such joy. I can say with 100% certainty that I would not be who I am without the relationship that I’ve developed with the ocean. 

Surfing in particular, something that I was always told was superfluous and trivial, has turned out to be one of the great barometers of my life. It has guided me into the most incredible adventures and the deepest feeling experiences that I’ve had. 

With that said, lots of people have inspired me along the way: my mom and dad, Alice Walker, Dave Rastovich, Linda Murphree, Gloria Steinem, Tom Robbins, Rell Sunn…and many more. 

ROAR: Seakin is one of our favourite websites to explore all things associated with the ocean and the eclectic community who revolve their lifestyle around it. How did this idea come about and what would you say is the main purpose for Seakin?

Lauren: I started a blog fresh out of university called Mersea Beaucoup when I couldn’t get a job amidst the global financial crisis. Since I couldn’t fulfill the role that American culture expected of me post-university (get job, climb work ladder, get mortgage…etc)  I decided to just do what I really wanted to be doing anyway: surfing.  So I wrote about my passions for surfing and environmental science  and vowed to surf every single day during that experiment. I ended up getting a number of writing gigs and new surfing sponsors because I was putting what I loved and cared about into the world. 

Anyway, Sea Kin is the product of many experiments in doing what I love. It’s  a place to share stories about the ocean from different perspectives than what I tend to see in most surfing media. Sea Kin is about creating culture for ourselves. 

ROAR: How can everyday people contribute and get involved with Seakin?

Lauren: The ultimate dream for Sea Kin is to have lots of people contributing from all over the world about their own bubbles of surfing and ocean culture. I’d love to have more contributors. If you feel compelled, please send me an e-mail at 

ROAR: What are the latest projects you have been a part of and how have they changed your views on the world and humanity?

Lauren: The most recent project that I’ve been working on is a film called Beyond the Surface. We traveled through south India searching for surf with India’s first recognized female surfer and working with an NGO called Beyond the Surface, which was founded by a very inspiring young female surfer, Emi Koch. It really felt like a culmination of so many things that I am passionate about--- women’s surfing, sustainability, activism, yoga, adventure and connecting with other surfers. It was so incredible and certainly changed me in ways that I haven’t even really processed yet. You can read a bit more about the project through the link below: 'One in a Billion'

Just before I went to India I helped to organized a conference about The Economics of Happiness with an amazing woman, Helena Norberg-Hodge. While there I had the pleasure of getting to hear Charles Eisenstein speak (and take him for his first surf lesson!) and his message has been profoundly changing my worldview. 

He reminds us that our purpose on the planet is to find out what our gifts are. That is our purpose and what will nourish us. And then, our task is to give those gifts abundantly. 

That message really helped me to refocus which projects I’m putting energy into. And it always reminds me that everyone has incredible gifts to give, but that many of us have sideswiped ourselves off of the path toward finding our gifts with distractions. 

ROAR: So the readers can understand, can you explain what it means to be an ecofeminist?

Lauren: We live in a world where the scales are significantly tipped toward the masculine. There are embedded rules in our culture that make it easier for some people to get ahead--- and those people have tended to be white men. For example, men still make more money than women for doing the same work.

Our culture tends to value men more and we more readily reward the characteristics of masculinity. We end up with men who feel like they aren’t allowed to express emotion, much less cry. And we end up with women who feel like they need to become hardened “like men” in order to get ahead in their careers. 

So, we all lose because none of us are allowed to just be who we are. Feminism is about tipping the scales a little so that we can all reconnect with our feminine attributes, in order to create a more egalitarian world where everybody has a fair chance to thrive. 

The “eco” part of ecofeminism has to do with seeing how the attitudes that allow us to destroy our natural environment, our planet, are linked to the way we treat other people. 

When we collectively value domination, aggression, and disconnection and we choose not to listen or employ compassion for ourselves and the being around us, we are only then able to destroy the places and processes that literally allow us to live. The way we treat ourselves and our loved ones is intimately linked to the way we treat everything. 

So, for me, ecofeminism means working to have a lighter footprint on our planet and doing our best to protect wild spaces or to help clean them up. It also means helping to eradicate the mental, physical, and ideological “pollution” that a patriarchal system creates as it divides through oppression. 

ROAR: Without a doubt you are one of the most inspiring role models for young women. What is some advice you could offer them for the future? 

Lauren: Thanks so much, Jonny and Jess. That’s a really lovely thing to say. 

My advice is to find out what your gifts are and to give them abundantly. 

For me, the path to my gifts always revolves around connecting with wild nature, following my intuition, allowing time and space for being quiet, and ignoring the voices of self-sabotage that inevitably arise when I’m taking risks. 

Also, minding your own business is a full time job if you’re doing it well. 

ROAR: What are some exciting things happening in the future for you and Seakin?

Lauren: Personally, I’m really excited about planting a new veggie garden at my house. Growing food is one of the most magical and fulfilling experiences that I know---that the seemingly simple combination of sunlight, soil and water can create such diverse edibles is mind boggling. 

The SeaKin site is growing and I’ve been getting great feedback from people who’d like to contribute lately, which is a huge compliment--- so it seems like the concept is beginning to come into its own. I’d love to keep growing it, especially into print format. 

Life is incredibly sweet. 

Thanks Jonny and Jess for the opportunity to share a bit of my story.


first women to surf in saris.JPG
hang 5 flower.png
LaVecchia 4.png
with weavers in india.JPG
LHill.1 mcbride.jpg

Thank you so much for sharing your inspiring story.  To find out more and follow Lauren's adventures check out the link below.



Theron & Maddie: This Wild Idea


We absolutely love 'This Wild Idea'.  Theron Murphy had a goal to share the stories of everyday people, with everyday people, genius!  He travelled all 50 states of America, interviewing one person a day and the result is amazing.  You can check out Theron and the stories on his website, link below. 

Theron's current venture is with his beautiful dog Maddie.  O my gosh this dog is amazing.  She is the star of the show and the muse of Theron's new project, a book called 'Maddie on Things', which is filled with images of Maddie on all sorts of objects.  Be sure to check out more of Maddie on the website, link below.


heron is also the brains behind 'Why We Resuce', a project across New York City that shares the stories of people who have rescued animals.  Theron's photography of these beutiful dogs and their owners, along with their touching stories is a way to raise awareness for the cause.  "It's about discovering and sharing the stories of how rescuing animals changes our lives." (  Check out these cute dogs and their humans through the link below.


Cant get enough, check out this video.  For more sweet clips click on the This Wild Idea Vimeo link below.

We absolutely love and support what you do, thanks for the inspiration Theron and Maddie.