Eloise & Charlotte are two sisters that have recently started their rad fashion label 'Rode To No Wear'. Read below to get an insight into what it involves and see some of their beautiful images and range follow their Facebook, Instagram and purchase on BigCartel. The photographer is Tannar Eacott, hair and make is by Luxe Makeup Artistry website. Models include Holly Lees, Maddison Rigg, and Alanda Mccoy. Follow these girls on their exciting journey. Big things are happening! Interview and more images below!
ROAR: As soon as we saw a pic from 'Rode To No Wear' we had to follow. The style is so rad and unique! Where did it evolve from? Who is involved?
C&E: Rode To No Wear is a recently founded women's clothing label, created by two sisters, Eloise and Charlotte Ashford-Meehan. Evolving from their life long love of clothing and all things fashion!
ROAR: It is clear you both have awesome style that relates to coastal and festival clothing. Where has this inspiration come from?
C&E: We have drawn inspiration from our personal favourite clothing brands, including Spell + The Gypsy Collective, One Teaspoon, Free People and many others. Rode To No Wear aims to create statement pieces that are a mix of bohemian luxe, raw, and with a fresh style. A huge chunk of inspiration has also come from our travels and road trips to the amazing Byron Bay. A town which captures the true essence of life, the way in which we want to live it! Creativity flourishes throughout the town and the constant happy, feel-good atmosphere, healthy living and local talent, encourages us to want to strive and follow our fashion dream.
ROAR:What are some goals your trying to achieve with your brand? What are some highlights so far?
C&E: Rode To No Wear aim to create clothing that makes women feel both confident and comfortable in themselves and what they are wearing. Although we are only just new to the industry, we really want to spread our story and share with others our passion and style throughout our clothing. We class Fashion as high as we class food, a must-have necessity! A major highlight for us so far, is the positive feedback we receive from happy customers, no better feeling then knowing you have contributed to someone else's happiness, even in such a small way! As well as seeing girls wearing and loving our clothes as much as we do.
ROAR: How can people get in touch with your brand and purchase your styles?
C&E: We have our own little website, which is a work in progress as we are still learning this side of things, check it out at www.rodetonowear.bigcartel.com, or follow us on our instagram @rodetonowear and like us on Facebook!
ROAR: Tell us something we should know about 'Rode To No Wear'
C&E: Our name 'Rode To No Wear' originated from one of our best friends Emma, a talented singer who one night was singing the well known song 'Road to Nowhere' by Talking Heads, we tweaked the spelling a little and thought the name represented our style and brand Perfectly! 'Follow us on our fashion journey, on a Rode To No Wear.'